Why Facebook Business Pages are important?
More and more small businesses are beginning to see the true value that a highly optimized elegant looking Facebook business page can add to their bottom line. There are more than 50 million business pages on Facebook and they have multiple features that can be used to gain and interact with potential customers.
Potential customers are using Facebook to find referrals for a particular product and to gain info or reviews from others through social media sites. Facebook is the #1 social media site on the web and your business needs to tap into this marketing tool. They also have marketing tools that provide small businesses with help to increase the awareness of their brand. A lot of these small businesses end up becoming Facebook advertisers as well.
Facebook has also implemented a messaging feature to help increase consumer engagement. In 2015 the amount of messages between businesses and customers doubled. In the past potential customers visiting Business Pages for Facebook a specific business was able to see the average response time a particular company took to respond to a consumer.
Now businesses are able to control their pages by stating that their business usually responds to messages in a certain amount of time. This is helpful and convenient for managing customer service and communications. Companies can let their customers know before hand the average response time for them to respond, so they don’t think they are not interested in their business. Facebook has become the biggest thing on the internet other than Google and I don’t see it changing anytime soon.
Facebook Pages are where your potential customers are!
Do you know where your customers and potential customers are? Most of them are on Facebook. If you’re not, your business is missing out.
There are a lot of different reasons that businesses need Facebook on their side when it comes to marketing and reaching out to their audience, but the bottom line is that there are more than 3 million users around the world that spend at least a few minutes every day on Facebook. That kind of exposure doesn’t come easy, or free, unless your business has a Facebook page.
Even if you pay someone to design you a professional page you will still be able to engage and post to your page once you get the hang of what people want to see and hear from your business page. Facebook business pages are so in depth now they are almost as complex as some simple websites. If they are used properly they can also increase your SEO and online visibility.
If you use SEO and informative content on your business Facebook, it will rank highly in search engine results. If you post frequently and have lots of friends and followers you could see your Facebook Business Page on the 1st page of Google & Bing for your desired keywords.
I had some Facebook pages that were ranking higher for my particular keywords than my website and my maps on Google & Bing! I had a Facebook Page ranking higher on Google than their own Google Maps. That’s right, the only thing that was over me in the SERPs was the paids ads. Facebook has already taken several steps similar to be similar to Google My Business by adding a verification step to business profile pages, which includes a blue badge or grey badge (depending on the page type) to give the page more authenticity. From an organic SEO advantage standpoint, social media platforms like Facebook give owners the ability to post strategic content that links back to specific pages on their website, blogs or other social forms that help the user arrive at a specific point.
Business Pages for Facebook are a must today!
The average Facebook user has around 130 friends. That means that if your page is ‘liked’ by one person, it will show up on the News Feed to their friends, opening you up to exposure to hundreds of people every time someone else ‘likes’ your Facebook page. It’s like virtual word-of-mouth, and it’s something every business should take advantage of.
Don’t let your competitors have more real estate on the first page of the major search engines by not taking a chance to build and optimize Business Pages for Facebook. I still remember when it first came out I said I would never have a Facebook page and now I cant even count all the pages I have and have designed for others.
While social shares may or may not affect a webpage’s position in search listings, your clients social profiles definitely influence the content of search results. In fact, social media profiles are often amongst the top results in search listings for brand names. Call us today and let us show you our award winning customer satisfaction!