Off-Page SEO refers to anything that can be done off of your website or web page to gain indexing, page rank and organic enhancements. There are many things we as SEO specialists can do to reach these goals. If we are not included in the web design aspect some of our skills are limited but we can still achieve great results but not as quickly. True SEO gurus prefer to begin any web design with a detailed keyword & competition analysis. We then establish whether we need to purchase a keyword rich URL to make it a little easier and faster to dominate your competition along with local search results. If you currently have a website we sometimes highly recommend starting from scratch to reclaim your return on investment the fastest, especially if your website has your business name in the URL and not keywords.
Keywords are huge part of Off-Page SEO
Off-Page SEO begins with keywords and link analysis of your competitors. We evaluate the keywords they have chosen then use a keyword tool to modify and create an enhanced list of keywords to target. Keywords are a fundamental part of a web design failing to return the investment for the company they are creating it for. You must target the right keyword phrases first, as to show your clients that you are good at what you do and you can indeed get them ranking and most importantly get them more business.
Business owners are so skeptical today, they want to see immediate results and if you don’t prepare them and let them know how competitive their niche is then you will be dooming your SEO team before they ever get going. That’s why Affordable Web Designer & SEO only takes on clients that have an optimistic outlook on our services. If you are creating a brand new website in a very competitive market and your competition has been working with a legitimate SEO Firm for years then you are not going to just create a website that will outrank them in the first 60 days.
You must analyze what the competition has done and is still doing to give your clients a realistic goal. Some many web design & SEO companies out there today will tell you what you want to hear to get your initial business and then continuously try to prolong you from dropping their service once they don’t live up to their claims. We build relationships that we hope will last a lifetime. We want our customers to succeed so they will tell their friends & family about us and then we get their business too.
Link Building SEO Strategies
Link building is a little more complex now days compared to a few years ago since Google has made a conscious effort to stop the thin content and black hat link building tactics. You have to be really careful how you create your back links and check out your competition to see where they are getting their links from. We always look at your top 3 competitors to see what we are up against. First we look at the number of links, quality of those links and exactly where those links are coming from to strategically plan our own link building campaign. This is something you have to be very careful with since the algorithm changes the last few years. You can’t buy links or use sophisticated back link software anymore to try to speed up this process since Google has seen it all before. These tactics are the main reason links have lost some of their ranking luster to begin with. Back links are still very important but not nearly as important as on-page, social signals and click thru statistics. They should be done manually and the links should be placed in the correct sections of articles, newsletters and linked to your site in a natural way. Not using the same anchor text over and over again.
For example say you want to rank for “red apples”. You can’t just link back to your site with the keyword anchor text “red apples” in every link you create. You have to use something like “juicy red apples”, “the best red apples”, “buy red apples” and you’re actual URL from time to time. We must make this campaign look natural by creating these links gradually adding onto the campaign throughout 3-6 months. You don’t want to just go out and create an astronomical amount of links to a brand new site the first month. Just create about 50-60 the first month and gradually add a little bit to that number until you get up to about a 100 a month. Once you outrank your competition we back off of this since there’s no need to keep beating the horse that’s in first place. We also link to all pages and posts using the keyword specific to that page or post and then interlink them to the rest of the pages except the home page. All other pages will link to the home page itself.
Here are some of the most important aspects of off-page SEO!
Social Networking Sites
Social Media has become one of the biggest forms of reputation management these days and you should make these sites an integral part of branding your business. You need to use this form of advertising & marketing for your online reputation within your niche. You will definitely need to set up accounts on the most famous sites like Facebook, LinkedIn, Twitter, Google+, Pinterest & Instagram. This will allow you to network & connect with friends and business prospects and share things that are important to you and your business alike.
Blogging is another way to keep your customers and friends coming back for more information about you or your business. It also helps you rank higher in the search results if you are creating compelling content that people are linking to or sharing on their favorite social media outlets. If connected and interlinked to your site it will bring high quality traffic to your site that you might not have found without the blogging aspect. . It also helps search engines to crawl your site more frequently, especially if you are not in charge of the web design part of your site and most business owners aren’t.
Forum and Social Marketing
Marketing within related forums is another great way to build your reputation as an expert in your particular niche. Be sure to reply to threads, answer questions and offer advice but try to use the Do-Follow forums so you can include a link to your site within your signature, which can help your site get crawled as well.
By submitting your latest page or blog to social bookmarking sites like StumbleUpon, Digg, Delicious & Reddit it can also promote your website. Search engines really like these types of sites because the content on these sites is updated very frequently.
Search Engine Submissions
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo & Bing. Using Bing & Google Webmaster tools is a way to get their bots to crawl and index your site. I recommend doing this periodically especially if you are creating new content or making changes to your content frequently.
Local Listing And Citations Map
Creating local listings or citations in your specific area will help your Google My Business & Bing Places pages rank which in turn will help your website rank higher as well if they are connected as they should be. Using a consistent (NAP) name, address & telephone number will ensure good rankings throughout your local business area. Create these listings on sites like Yelp, Google My Business, Hotfrog, Bing Places and many more to gain full potential.
Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
If you have videos that you have made then you will also want to post them on Facebook, You Tube and Vimeo to allow people to find your content in other areas on the internet. You will then leave a link back to your site to get the direct traffic and the boost in rankings.
Write reviews about others businesses or ask your friends & clients to write a review of your business in major business review sites like Google, Bing & Yelp.
A lot of people in the SEO industry say that directory submission is dead. It may have a rather delayed effect but if done correctly in niche specific directories and in the right categories it can still have a positive result.